You’ve never seen Jasper Avenue like this before

From mid-July to October, you’ll have the chance to try out the new plan for Jasper Avenue, 109 Street to 124 Street, before it begins being constructed in 2019. Beginning July 15th, the Experience Jasper Avenue Design Demo is transforming the avenue between 109 and 115 Streets to demo the plan that was created through the Imagine Jasper Avenue project. The space from the current outside peak hour bus / off peak hour parking lanes is being closed off to vehicles via barriers and is instead being used for public space. Other key features of the plan you’ll be able to experience include:

  • wider pedestrian space
  • shorter crossing distances
  • trees and landscaping
  • street furnishings and resting areas
  • flex space for use by community, businesses or parking

Jasper Avenue is Edmonton’s premier Main Street – a people place.

As an official City of Edmonton main street, Jasper Avenue is recognized as being a destination for Edmontonians and visitors. To support this, not only will there be a number of design changes to the avenue during the design demo, there will also be numerous activities for you, your friends and family to enjoy throughout.

You’re invited to the launch!

Envision the future
Festival with tents, music and activities
Saturday, July 15
1 – 7 p.m.
Edmonton General Continuing Care Centre parking lot
11111 Jasper Avenue

Three more main events will take place during the design demo:

  • Explore the possibilities Saturday, August 26 –  Sidewalk sale with street performers, chalk artist & scavenger hunt
  • Energize your body Saturday, September 16 – Walking tours & yoga classes to get people moving
  • Excite your senses Saturday, October 28 – Closing celebration & evening movie

You’ve imagined Jasper Avenue, now it’s time to experience it!

The new plan and design for the avenue, from 109 Street to 124 Street, was developed during the Imagine Jasper Avenue project. The Imagine Jasper Avenue project ran from September 2015 to March 2017. It used a combination of public, business and stakeholder feedback, City policies and procedures, and technical studies and standards to develop the new design.

A number of changes to the current design of the avenue are planned to truly make Jasper Avenue into a main street. These changes include features that rebalance the space on the avenue to a pedestrian priority, while accommodating all other travel modes. They also support the dual function of a main street as a destination and link.

We hope you come and Experience Jasper Avenue throughout the next few months. Let us know what you think of the changes through social media with #ExperienceJasperAvenue or send us an email at experiencejasperavenue@edmonton.ca

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About the Author
Beth Padfield
Beth is a Communications Advisor with Transportation
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