Heads Up Edmonton!
Did you know that a pedestrian is involved in a collision with a vehicle, on average, once every day on our streets? Or that 64% of these pedestrians were in an intersection or crosswalk with the right of way when it happened?
To change this, the City’s Office of Traffic Safety and Peace Officers teamed up with the Edmonton Police Service to launch the Heads Up campaign on November 2nd.
The month-long campaign will raise awareness amongst pedestrians and drivers about safety at pedestrian crossings, with a goal of preventing collisions, and the injuries and fatalities that happen as a result of those collisions. Most importantly, we want to remind pedestrians and drivers to keep their heads up and look out for each other.
We kicked things off by inviting the media to learn about the Heads Up campaign at a busy intersection. We also handed out some educational brochures to passersby.
Keep your eyes peeled for peace officers and police officers this month – they’ll be out and about, educating pedestrians and drivers about safety, and handing out brochures to pedestrians. You’ll also see print ads, posters and street signs.
Guru Digital Arts College students are cooking up some short animations for the campaign. So stay tuned – we’ll be posting one on this blog every week for the next four weeks.
Here’s what you can do to prevent collisions:
Heads up pedestrians!
Heads up drivers!
For more information on the campaign, visit: Edmonton Heads Up Campaign.