Pedestrian Safety Campaign Kicks Off

Heads Up Edmonton!

Did you know that a pedestrian is involved in a collision with a vehicle, on average, once every day on our streets? Or that 64% of these pedestrians were in an intersection or crosswalk with the right of way when it happened?

To change this, the City’s Office of Traffic Safety and Peace Officers teamed up with the Edmonton Police Service to launch the Heads Up campaign on November 2nd.

The month-long campaign will raise awareness amongst pedestrians and drivers about safety at pedestrian crossings, with a goal of preventing collisions, and the injuries and fatalities that happen as a result of those collisions. Most importantly, we want to remind pedestrians and drivers to keep their heads up and look out for each other.

We kicked things off by inviting the media to learn about the Heads Up campaign at a busy intersection. We also handed out some educational brochures to passersby.

Heads Up Edmonton!

Keep your eyes peeled for peace officers and police officers this month – they’ll be out and about, educating pedestrians and drivers about safety, and handing out brochures to pedestrians. You’ll also see print ads, posters and street signs.

Heads Up Edmonton!

Guru Digital Arts College students are cooking up some short animations for the campaign. So stay tuned – we’ll be posting one on this blog every week for the next four weeks.

Here’s what you can do to prevent collisions:

Heads up pedestrians!

  • Cross with care. Make eye contact with drivers and wait until traffic has stopped before you cross.
  • Pay attention. Avoid distractions like texting.
  • Get noticed! Wear bright clothes and reflective gear, especially in low light or poor weather.
  • Be predictable. Use crosswalks and intersections. Never jaywalk.
  • Heads up at intersections! Don’t start to cross on the flashing hand or countdown signal. Finish crossing quickly if you’ve already started.

Heads up drivers!

  • Be alert for pedestrians at all times, especially at intersections and crosswalks, and even more so in low light or poor weather.
  • Pay attention. Avoid distractions like texting.
  • See and be seen. Make eye contact with pedestrians.
  • Watch for vehicles slowing down around you. They may be yielding to a pedestrian.
  • Heads up at intersections! Follow traffic lights, not the flashing hand or countdown signal. Pedestrian signals aren’t always timed to the light.

For more information on the campaign, visit: Edmonton Heads Up Campaign.

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About the Author
Lindsay Yarmon
Lindsay is a Communications Officer for LRT Design & Construction.
3 Comments
  1. […] Pedestrian Safety Campaign Kicks Off transformingedmonton.ca/index.php/2010/11/02/pedestrian-safety-campaign-kicks-off/ – view page – cached Did you know that a pedestrian is involved in a collision with a vehicle, on average, once every day on our streets? Or that 64% of these pedestrians were in an intersection or crosswalk with the right of way when it happened? Tweets about this link […]

  2. Lindsay
    7 years ago

    What do you think of the Heads Up campaign?

    Share your opinion by taking this short online survey: http://www.surveymonkey.com/s/NLDMB73.

  3. Mr. Manyberries
    4 years ago

    I feel unsafe as a pedestrian.

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