Jasper Avenue is Edmonton’s main street. It is more than a road; it’s also a place, a link between the West End and Downtown communities, and a destination that is used by a variety of people for a variety of purposes.
The section of Jasper Avenue from 109 Street to 124 Street is slated for full reconstruction in 2019. This gives us a golden opportunity to develop a vision for Jasper Avenue for the next 30 years. This vision will inform the design and, ultimately, the reconstruction of this section of the avenue.
Imagine Jasper Avenue is a project meant to do exactly that — to create a vision. Whether you know it or not, it’s a project you’re a part of. We want to develop the vision and plan in partnership with all Edmontonians. After all, as Edmonton’s main street, Jasper Avenue is your main street. Tell us what YOU think the vision should be.
“We want to hear your input to help us understand the existing opportunities and challenges of Jasper Avenue. You bring an important perspective to the process,” says Satya Gadidasu, the project manager for Imagine Jasper Avenue, “There may need to be trade-offs to achieve the ultimate vision, but your perspectives will impact and inform that vision.”
The aim of Imagine Jasper Avenue is to envision an innovative, vibrant and relevant streetscape and roadway that will strive to balance the needs of the community, commuters, businesses and visitors. We can’t do that without your help!
So, how can you get involved and tell us your vision?
Do you like reading policy? Who doesn’t? Recognizing the importance of Jasper Avenue, City Council updated the Complete Streets policy and guidelines with the Main Streets amendment. This amendment recognizes that streets like Jasper Avenue (there are others in Edmonton as well) should be treated differently when they are up for renewal and reconstruction. Main Streets are not only transportation links, they are streets that act as strong community places and often have a tie to business and community revitalization. If you’d like to read the Complete Streets policy and guidelines, and learn about the other policies that will help form the vision and design for Jasper Avenue, take a look at the Policies section at edmonton.ca/ImagineJasperAvenue.