The City of Edmonton has been recognized as a finalist for the 2016 Customer Experience Visionary Award from Vision Critical — a leading customer intelligence platform provider based in Vancouver, BC.
The City received this accolade for our work on the Edmonton Insight Community, which is helping to redefine the citizen-government relationship for Edmontonians while also showcasing to other municipalities what can be achieved in the area of engagement.
“It’s a proud moment for all of us at the City to see our work recognized on a North American scale,” says Rob Klatchuk, Branch Manager of Engagement.
Nominees in this award category demonstrated a strong business impact on the way their organizations support the customer experience (e.g., increased customer retention or satisfaction, etc.). And the City was in great company beside such eminent, long-established corporations as Alliant Energy (who won) and Avianca based in Colombia. Winners in other award categories this year included ESPN, Elizabeth Arden and Wolverine Worldwide.
Vision Critical’s North American 2016 Visionary Awards celebrate customer excellence in the areas of marketing effectiveness, customer experience and product innovation, and also include a rookie of the year category.
And the City continues to capture international interest in its innovative work. Last year, representatives from the Engagement Branch were invited to participate on a panel at the 2015 Vision Critical Summit in Chicago to discuss community recruitment alongside AMC Theatres, the New Jersey Lottery and Sony Entertainment.
Mark Boulter, who works with the Edmonton Insight Community in the Engagement Branch, notes the City of Edmonton is considered a leader in this space when it comes to government using technology to connect with the community. “When we attended the summit in 2015, we had many great conversations with some incredible, world-renowned companies where we gained new perspectives on how they engage with their communities and what our Insight Community does well and where we can make it even better.”
Since its launch in June 2014, the Edmonton Insight Community has surpassed its initial goal of reaching 5,000 citizens — now boasting close to 6,500 community members. It was originally developed to provide an easy, convenient way for citizens to provide input on a range of city issues through an inclusive, accessible online citizens’ panel. And the data from the community is being used for supporting our Open City Initiative.
All Edmonton residents, as well as those who own property in Edmonton, over the age of 15 can join the Edmonton Insight Community. By joining, people are able to then share the valuable knowledge they gain about their community easily through their phone, tablet or computer — anytime, anywhere.