1-Day-a-Week Pledge Campaign Takes Off with Balloon Installation

This morning the City launched its 1-Day-a-Week Pledge campaign with a balloon installation at Old Strathcona’s Wilbert McIntyre Park gazebo. The event coincides with the city’s Environment Week kickoff.

The nearly 800 balloons represent the amount of CO2 one person can save by leaving the car at home for one day. This is the first of four installations planned across the City over the summer and fall.

Councillor Don Iveson spoke at the launch, saying that the1-Day-a-Week Pledge is “about Edmontonians choosing to make small changes in how we get around.”

The 1-Day-a-Week Pledge raises awareness about how choosing transportation like cycling, walking, carpooling or transit for commuting, running errands or for leisure, can have a big impact.

The balloons are a visual reminder of the impact of our transportation choices. The installation educates Edmontonians about how our small changes can contribute to keeping our world green.

The 1-Day-a-Week Pledge helps the City meet its transportation goal to motivate and equip Edmontonians to make more sustainable choices. This is among the goals set out in the City’s Transportation Master Plan, The Way We Move.

Over the long term the City wants to create a holistic Edmonton with an interconnected, multi-modal transportation system where citizens can walk, bike, and take the bus or train efficiently and conveniently to their desired location.

Anyone can take the ‘1-Day-a-Week’ pledge. Go to www.thewaywemove.ca and see what a difference you can make!

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About the Author
Kelly FitzGibbon
Kelly FitzGibbon is a communications officer with the City of Edmonton's Roads Design & Construction, working on projects like the Walterdale Bridge and Building Great Neighbourhoods.
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